homework help

Description


What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods? 3 METHODSObservations: facts and figures obtained by watching, either mechanically or in person, how people behave. (Kerin & Hartley, 2016) )Surveys/Questionnaires: facts and figures obtained by asking people about their attitudes, awareness, intentions and behaviors)Experimentation: obtaining data by manipulating factors under tightly controlled conditions to test cause and effect. (Kerin & Hartley, 2016) Kerin, R. A., & Hartley, S. W. (2016). Marketing: The core (6th ed.). Boston, MA: McGraw-Hill. ISBN-13: 9780077729035. Retrieved from http://gcumedia.com/digital-resources/mcgraw-hill/2016/marketing_the-core_ebook_6e.php     NO SPECIFIC WORD COUNT!!!! NO APA OR MLA FORMAT!!! 

Question

homework help

  • Written in: 17-Oct-2019
  • Paper ID: 82723804
Price: $ 20
 

Use the Order Now button below to Place a New Order for an Original, High-Quality Paper that passes all Plagiarism Checkers

Order Now




About this Question

STATUS

DATE ANSWERED

Oct 17, 2019

EXPERT

N/A

ANSWER RATING

Need Help with an Assignment?

Get Help with an Assignment

SSL Certificate website security