Special Olympics World Games, Los Angeles 2015
The bulletin is targeting the general public because it is providing information to anyone interested in attending the Special Olympics Games in Hermosa Beach, California. However, it is apparent that the target audience is anyone apart from children due to the following reasons. Firstly, the presentation of the bulletin is not eye-catching: it is in black and white and contains plain text in addition to a few ordinary images. Secondly, it does not use simple language (Traub n.p.). Therefore, the target age group is 16 years and above.
USC Room to Read Newsletter
The target age group of the newsletter is 18 – 30 years of age due to two reasons. Firstly, the article mentions the accomplishments of the club in the current semester as well as the activities planned for the following semester. College students will relate to such terminologies as their school year is divided into semesters. The second evidence is content-appropriateness (Paul 76). The article on the first page of the newsletter tries to get the attention of readers by describing delicacies that are predmoninantly consumed by young people such as Diddy Reese, Samoas, and Thin Mints; indicating that the target age group is young college students, who are usually between the ages of 18 – 30.
Teach for America monthly newsletter
To begin with, the title of the the newsletter, Teach for America, suggests that its subject relates to teaching, which means that the target audience is teachers (Thomas and Stephens 4). The age range of teachers usually spans from approximately 20 years to about 60 years, which is the target age group of the newsletter. Additionally, the newsletter contains content that teachers can relate to such as the experiences that make teaching worthwhile. For instance, in one article, the author describes how proud she feels when she meets her former students who are successful.
Paul, Christopher. Strategic Communication: Origins, Concepts, and Current Debates. Praeger, 2011.
Thomas, Gail and Stephens, Kimberlie. “An Introduction to Strategic Communication.” International Journal of Business Communication, vol. 52, no. 1, 2015, pp. 3 – 11.
Traub, Sarah. Communicating effectively with children. University of Missouri Extension, 2016. Retrieved Nov 18, 2017, from http://extension.missouri.edu/p/GH6123